[Best Practices] Naming an Internet Company

**Draft Placeholder for article***

These days almost every company can be considered an internet company.  For the purposes of this explanation any company that does business on or has a presence on the web is considered an Internet company.

Domain Name: If its not avilable look elsewhere, places to look, tricks for coming up with one, resources for infor name inspector
Memorability
Pronouncability
Message Conveyance
Brandability
Conflicts: the web is international, does you name have any strange international meaning, are there others with similar domains, are there others with similar trademarks